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Ring light beats wireless earbuds: what people actually buy in July

Ring light beats wireless earbuds: what people actually buy in July

We pulled cybermarket.ee sales data for the last three months and found the five items flying off the shelves fastest. Furniture and kitchen appliances still lead in revenue overall, but if we look strictly at gadgets, the picture looks like this.

1. Puluz 34.5 cm ring light - 152.42 €

An unexpected leader. Over three months the lamp sold 9 times, with total revenue topping 1700 €. The reason is obvious: summer brings more people filming video and streaming from home, and decent lighting usually isn't on hand. At 34.5 cm, this is a full studio-grade unit, not a compact phone selfie light.

2. Philips 3000 series Dual Basket Airfryer - 113.45 €

The dual-basket air fryer has held the lead for more than one season. Over three months, 9 units sold for around 1117 €. Two separate chambers cook a side dish and a main course at the same time and at different temperatures - which is exactly why it's popular with people cooking for a family rather than just themselves.

3. Media-Tech Partybox MT3150 - 29.63 €

The 18W portable Bluetooth speaker matched that result - 9 units sold, revenue nearly 413 €. Cottage, picnic, balcony: the speaker is affordable but loud enough for a small group outdoors.

4. Baseus PicoGo Qi2 - 20 €

The 5000mAh wireless power bank with Qi2 support sold 9 units for 222 €. The "drop it in your pocket and forget the cable" format suits people who are out all day rather than sitting near an outlet.

5. Nillkin Iceblade Prop - 18.03 €

The magnetic stand case for the Xiaomi 17 Ultra sold 6 times for 119.34 €. The model is brand new, and the case gets bought almost immediately alongside the phone - demand for the accessory tracks demand for the new device itself.

What it means

Nothing exotic tops the list: lighting for filming, kitchen appliances, portable sound, phone battery life, and case protection. Five different categories, none overlapping. Based on sales figures rather than marketing forecasts, this summer's demand isn't concentrated in one flashy gadget but spread across items solving specific everyday needs.

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