
Apple Pro and Tell is an Apple event on 28 October 2026 at 10:00 Pacific time (19:00 in Estonia). According to Bloomberg's Mark Gurman, it may show the first MacBook Pro with a touch OLED display and an OLED iPad mini. Apple has not announced official prices or sale dates. Here is what to expect and what you can buy right now. Valid as of 24 October 2026.
What is known about the Apple Pro and Tell event on 28 October 2026?
Only the event itself is confirmed: Apple invited press to "Pro and tell" on 28 October at 10:00 PT, and on 19 October Apple's Greg Joswiak wrote on X that he was looking forward to "pro and tell next week". Everything else is rumour. The announcement may come as early as 27 October, with hands-on access for press on the 28th. Sales on announcement day are not guaranteed: rumours point to early November, around 6 November, which is also unconfirmed.
Which new products are expected: OLED MacBook Pro and iPad mini?
Rumours say Apple will show 14 and 16 inch MacBook Pro models with a touch OLED display and M5 Pro and M5 Max chips, possibly with a Dynamic Island instead of a notch, plus an OLED iPad mini. Sources disagree on chips: some say M5 Pro and M5 Max, others say M6 for the base 14 inch model. An updated 24 inch iMac is also mentioned. The table below lists expectations, not confirmed specifications.
| Device | Expected (rumours) | Price in Estonia |
|---|---|---|
| MacBook Pro 14/16 OLED | Touch OLED display, possibly Dynamic Island, M5 Pro and M5 Max chips, slightly thinner and lighter body | No official price |
| iPad mini with OLED | OLED display, A20 Pro chip, front camera for landscape orientation, better speakers, water resistance | Rumour: about a third more expensive than the current iPad mini; euro price for Estonia not confirmed |
| iMac 24" | Update with a largely unchanged design | No official price |
How much will the new MacBook Pro and iPad mini cost in Estonia?
There are no official European prices, so naming euro amounts is premature. The only price rumour concerns the iPad mini: the new model may cost about a third more than the current one. For comparison, the iPad mini Wi-Fi 128 GB currently costs 719 € incl. VAT in our store, and the MacBook Pro 14 with M5 Pro (24 GB, 1 TB) starts at 2763.89 €. Estonian prices will be announced with the launch; until then any figures are guesses.
Should you wait for the OLED MacBook Pro or buy the current MacBook Pro with M5 Pro?
If you want a touch OLED display and a new design, wait for the announcement and prices: the new model will almost certainly cost more. If you need a powerful laptop for work right now, the MacBook Pro with M5 Pro already on sale is a good fit. Rumours say the new models will get the same M5 Pro and M5 Max chips, so the difference will likely come down to the display and body. In stock on 24 October 2026:
| Model | ID | Price incl. VAT |
|---|---|---|
| MacBook Pro 14" M5, 16 GB, 1 TB, Space Black | 4021057 | 2099.00 € |
| MacBook Pro 14" M5, 16 GB, 1 TB, Silver | 4023566 | 2099.00 € |
| MacBook Pro 14" M5 Pro (15 CPU / 16 GPU), 24 GB, 1 TB, Space Black | 4206780 | 2763.89 € |
| MacBook Pro 16" M5 Pro (18 CPU / 20 GPU), 24 GB, 1 TB, Space Black | 4207297 | 3209.00 € |
| MacBook Pro 16" M5 Pro (18 CPU / 20 GPU), 48 GB, 1 TB, Space Black | 4207445 | 3849.00 € |
What to buy if you do not want to overpay for a new model: MacBook Air M5?
For study and everyday work a MacBook Air with M5 is the more sensible choice: no need to pay extra for OLED and Pro class. In stock now: MacBook Air 13.6" M5, 16 GB, 512 GB, Blue (ID 4207245) for 1353.88 €, the same configuration in Silver (ID 4208162) for 1429.00 €, the 16 GB / 1 TB Navy version (ID 4208128) for 1679.00 €, and MacBook Air 15" M5, 16 GB, 512 GB, Midnight (ID 5056732) for 2088.56 €. MacBook Air is not mentioned in the rumours, so the Pro refresh will not affect it.
Which iPad mini and iPad to buy now, before the OLED iPad mini arrives?
The iPad mini Wi-Fi 128 GB costs 719 € now (Space Grey, ID 3220573, 52 pcs in stock); the 256 GB version costs 889.01 € (Space Grey, ID 3235915) or 849.00 € (Blue, ID 3237149). If you can wait, the previous generation may get cheaper after the announcement, though discounts are not guaranteed. If you do not need OLED and any tablet will do, there is the iPad 11" 128 GB Blue for 509.00 € (ID 3596528) and the iPad Air 11" Wi-Fi 128 GB Starlight for 759.00 € (ID 3623343). You can add a 3mk HardGlass screen protector (ID 3575384) for 21.48 € to the iPad mini right away.
Which accessories to get for new devices?
You can already buy the 3mk HardGlass screen protector for iPad mini 6/7 (ID 3575384) for 21.48 € and Apple AirPods Pro (3rd generation) (ID 3961603) for 269.01 €, which work with both a laptop and a tablet.
Key takeaways
- Apple Pro and Tell takes place on 28 October 2026 at 10:00 PT (19:00 in Estonia); the date is confirmed by the invitation.
- The OLED MacBook Pro with touch display and OLED iPad mini are known only from Gurman's rumours; prices and sale dates are not announced.
- MacBook Pro with M5 Pro (from 2763.89 €) and iPad mini (from 719 €) can be bought now.
- If OLED is not critical, there is no reason to postpone your purchase.
When will the new MacBook Pro and iPad mini go on sale?
There is no official date. Rumours say sales will start in early November, around 6 November, but Apple has not confirmed this.
Will there be a new MacBook Pro with M6?
Some sources say the base 14 inch MacBook Pro without OLED will get the M6 chip, others say the OLED models will come with M5 Pro and M5 Max. Apple has confirmed nothing.
Will the current MacBook Pro and iPad mini get cheaper after the announcement?
Possibly, but it is not guaranteed: there are no official statements. The prices above are valid as of 24 October 2026 and may change.
How much does the iPad mini cost in Estonia now?
As of 24 October 2026 the iPad mini Wi-Fi 128 GB costs 719 € incl. VAT in our store, the 256 GB version from 849 €, the 512 GB from 1108.99 €.
