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Now our main coloring takes it one step further. Discover Triple Protection Color: advanced color care technology contained in 3 unique care ingredients. Pro-Keratin Color Cream with Pro-Keratin in Excellence Créme revitalizes and strengthens hair during coloring. Ceramide, enriched with ceramide, a copy of natural intercellular cement for hair, the protective serum Excellence Créme protects the hair. Collagen Excellence Créme lotion contains collagen, which gives hair volume and silky smoothness. The result: strengthened hair. Hair is 85% more resistant to combing damage* and silky soft to the touch. , long-lasting color. Healthy and shiny color, perfectly covers gray hair. Our definition of perfection is Excellence. Group III: Permanent dyeing Durability: Permanent dyeing. Does not rinse. Coverage: 100% gray hair. Consistency: the coloring cream does not run off the hair. Holding time on the hair: 30 minutes.