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CHI Ionic Color Illuminate Platinum Blonde Shampoo is used to highlight gray and silver tones and neutralize yellow tones. It is recommended to use from level 7 (dark blonde) to level 10 (light blonde). The shampoo formula is designed to restore moisture and shine to chemically colored hair. A natural blend of Chamomile Flower, Lavender Flower, Peppermint Leaf, Clary Sage and Oily Leaf extracts helps reduce split ends, provides hair with nutrients for shine and shine, and has softening and conditioning properties. Wet your hair and apply shampoo evenly. Massage into the skin. Leave on for 1 to 5 minutes and rinse. Precautions: Avoid contact with eyes. For external use only. Keep out of reach of children. Responsible person: Farouk systems Europe, BV de brand 40, NL-3823 LL Amersfoort The Netherlands.